Expanding the product line
The success and interest of Schmidt’s deodorant line led to the expansion into multiple product categories for the brand wunderkind. The first and most natural was bar soap. The new bar soap line reflected the scents and design language of the beloved deodorant line.
Schmidt’s then moved into natural toothpaste. The new product category necessitated fresh flavors and a new form factor of packaging. The goal of the toothpaste line was to create a package that consumers would be happy to display on their sink, and wouldn't feel the need to tuck away out of sight.