Two Stroke

Coffee cans are stacked on top of each other with the Two Stroke logo on them.

Two Stroke is a moto cafe and lifestyle brand based out of Portland’s historic St. Johns neighborhood. They embody cafe racer culture by merging motorcycle and coffeeshop into one.

Team

  • Creative Lead Jonny Ashcroft
  • Agency Partner Factory North

Deliverables

The storefront of Two Stroke Coffee.
An interior shot of Two Stroke Coffee from the entrance.
An interior shot of the Two Stroke Coffee shop shows a framed painting of an American flag on a red brick wall.

A PANTHER ON THE PROWL

Inspired by the bold flowing lines of cafe racer motorcycles, the iconic panther serves as the primary mark for Two Stroke.

A close-up of a gray shirt with the Two Stroke logo on it.
A zoomed-in shot of a coffee can next to some frequent shopper cards.
A close-up of pint glasses with the Two Stroke logo on them.

A DYNAMIC HERITAGE BRAND

Accompanying the primary panther logo are several secondary marks which create a layered and immersive identity. This encapsulates Two Stroke’s timeless aesthetic and nods to a classic heritage brand, which spans decades of history and multiple eras of design.

Various Two Stroke logos shown in a GIF.
Three different shirts are arranged in a collage.

PERFECT BLEND

The coffee packaging was inspired by vintage oil cans which double as both product and prop. It serves as a key visual that perfectly blends the duality of the brand and brings the moto cafe concept to life in a really beautiful way.

A row of coffee cans sit above the coffee shop menu.
Stack of shirts on top of an old toolbox.
A Two Stroke beanie on a mannequin head.
A trucker hat with the Two Stroke logo.

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Jonny Ashcroft is an innovative creative consultant, award-winning brand designer, and seasoned art director.

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